GDPR-compliant — and independent of US providers.
Your customer data is yours. GRVITY anonymizes personal and company data before any AI model sees it — and runs in the EU or fully on-premise in your stack.
No personal data to the AI. Period.
Before any model sees anything, personal and company data is anonymized — together with our partner Anymize. The AI decides purely on anonymized signals; plaintext PII never leaves your protected zone.
Your data is anonymized before any model sees it — plaintext PII stays in your zone.
- GDPR-compliant — privacy by design, not bolted on
- Anonymization upstream (partner: Anymize): PII and company data are masked before any AI processing
- Models only ever see anonymized signals, never plaintext customer data
- Per-channel consent, purpose limitation, deletion and access rights built in
Different from the US platforms.
Klaviyo & co are US providers — your customer data ends up in US clouds. GRVITY is built European-first and can be fully decoupled from US providers: as a managed service in the EU or completely on-premise in your own stack.
- On-premise: runs entirely inside your company's stack
- EU hosting as a managed service — data stays in Europe
- No forced dependency on US providers
- A dedicated Company-Brain per instance — no tenant mixing
Server-side and first-party — not via someone else's pixels.
Data comes in server-side and via first-party cookies — not through fragile third-party pixels in the browser. That's more robust, more privacy-friendly and independent of whatever browsers block next.
Server-side tracking
Events flow server-side via API and webhooks — reliable, complete and not cut off by ad blockers or ITP.
First-party cookies
Measurement via your own domain instead of third-party cookies that browsers increasingly block — better data quality, cleaner consent.
Where Klaviyo & co lean heavily on client-side pixels and third-party tracking, GRVITY is server-side and first-party from the ground up.
You decide where the intelligence runs.
The Company-Brain runs in two ways — you choose the balance of performance and data sovereignty.
Hybrid: anonymized + frontier
PII is anonymized, then powerful frontier models work on the anonymized signals. Maximum quality, without exposing plaintext PII.
Fully European: open-source inference
The Brain runs on European inference with open-source models — fully in the EU or on-premise, without data touching a US provider.
Transparency
- A reasoning trace for every action: conditions checked, alternatives weighed, reasoning.
- Visible to marketers and support — explainable to customers.
- No black-box marketing.
Safety
- Frequency caps: hard floors plus engagement-adaptive.
- Deep sleep after repeated ignores; cooldown and quiet hours.
- Anomaly detection with auto-pause and kill-switches (global, channel, flow, user).
Data & compliance
- Its own Company-Brain per instance — no multi-tenant mixing.
- Per-channel consent with timestamps; external data clearly marked as external.
- Wallet is virtual only and immutably logged — BaFin-compliant.
Control
- Human-in-the-loop: risky actions need your approval.
- Gradual trust: autonomy is earned, not assumed.
- A brake at any time — at every level.
Built GDPR-compliant; points are virtual with no cash-out (BaFin-compliant).
See how control and autonomy go together.
In the demo we show the reasoning trace, the safety layer and the trust levels live.