Mobility
Mobility is habit — keep it alive.
Whoever rides less soon rides not at all. GRVITY spots fading usage and sets the fitting nudge before the habit tips.
Keep the habit alive before the streak breaks.
Why habit matters
25–95%
more profit from just a 5% increase in retention
Bain & Company
5×
cheaper to keep a customer than to win a new one
Industry benchmark
60–70%
chance of selling to an existing customer (new: 5–20%)
Marketing Metrics
The need
Occasional users drift away, and blanket vouchers burn margin without effect.
How GRVITY solves it
01
Rides as signals
Bookings and rides show who's active and who's drifting.
02
Fitting nudge
Incentive or reminder — targeted, not a blanket.
03
Right moment
Context like time and pattern decides when it fits.
Nudges that keep the habit
Targeted, at the right moment.
Two weeks with no ride
A targeted incentive to keep the habit.
Commute pattern detected
A fitting pass or bundle suggestion.
Weather doesn't fit
An alternative, fitting offer.
Streak at risk
A reminder at the right moment, before it breaks.
What you get
More repeat rides
Reactivated occasional users
Incentives without burning margin
Locally and time-appropriate
Old world → New world
The old way — and the way with GRVITY.
Old worldBlanket voucher to everyone.
New worldTargeted incentive for the right people.
Old worldSame message, whenever.
New worldContext like time and pattern decides the moment.
Old worldReact once someone is already gone.
New worldProactive as soon as usage fades.
In daily use
When it kicks in — concretely.
When
Two weeks with no ride
↓ GRVITY
a targeted incentive arrives.
When
A commute pattern is visible
↓ GRVITY
GRVITY suggests a fitting pass.
When
The weather doesn't suit the bike
↓ GRVITY
a fitting offer arrives.
What you're wondering
Vouchers burn our margin — don't they?
Only if handed out blanket. GRVITY places incentives precisely where they save a habit — and often a reminder at the right moment is enough.
Does this work without location data?
Yes. Ride patterns and time context already enable relevant nudges — anything more only with consent.
Built from these blocks working together