Profiles
One profile per customer — not scattered data.
Everything GRVITY knows about a customer in one place: behavior, value, consent and context.
Scattered data points merge into one profile per customer.
The need
You want to decide on a complete picture, not on fragments.
How it works
01
Unify
External ID, email, phone and free-form properties in one profile.
02
Enrich
Extra facts from your sources — clearly marked with provenance and trust level.
03
Apply
Profiles feed segments, personalization and every Companion decision.
What's inside
Free-form segmentable properties (JSONB)
Per-channel consent, with timestamps
Multilingual (BCP-47) drives output language
Timeline linked to reasoning traces
Enrichment with source provenance and trust level
Old world → New world
The old way — and the way with GRVITY.
Old worldCustomer data spread across CRM, shop and spreadsheets.
New worldOne profile per customer — everything in one place.
Old worldConsent sits somewhere, no one checks it.
New worldPer-channel consent with timestamps, always respected.
Old worldYou work with fragments.
New worldA full picture: value, behavior, history, language.
In daily use
When it kicks in — concretely.
When
The Companion needs to decide about Jonas.
↓ GRVITY
The profile delivers value, history and preferences in seconds.
When
An external source enriches a profile.
↓ GRVITY
The fact is marked with provenance and trust level.
What you're wondering
Isn't this just another customer-profile tool?
GRVITY builds the profile not for its own sake but as a basis for decisions: every action uses the same, current view of the person — no tool sprawl.
How current are the profiles?
Real time. A new signal updates the profile immediately — not at the next nightly sync.
In the Hybrid Spectrum
The context that makes personalization and agents possible at all.
Control & safety
Per-channel consent; external data is clearly marked as external.
Goes well with
See GRVITY work on your data.
In a short demo we walk the path from signal to action — on your setup.