Churn prevention
A dashboard tells you who's leaving. GRVITY makes them stay.
Churn almost always announces itself — in usage, in buying rhythm, in the tone of tickets. The question isn't whether you see it, but whether anything happens. GRVITY acts while it still counts.
Activity drops — GRVITY spots the inflection early and bends the curve back, instead of logging the goodbye.
Why it pays off
25–95%
more profit from just a 5% increase in retention
Bain & Company
60–70%
chance of selling to an existing customer — only 5–20% for new prospects
Marketing Metrics
5×
cheaper to keep a customer than to win a new one
Industry benchmark
The problem with churn tools
Seeing isn't enough. Acting counts.
Churn score / dashboard
tells you WHO leaves
A nice number — usually right when the person has already checked out mentally.
GRVITY
acts BEFORE they go
Early, graduated and measured — straight over your channels, no detour via a report.
Which signals GRVITY reads
Risk isn't a feeling — it's concrete signals.
Usage drops
GRVITY offers help or a fitting nudge — before frustration becomes a cancellation.
No purchase in the usual rhythm
A reminder or replenishment nudge at the right moment.
Smaller baskets, less often
An early sign of fading loyalty — GRVITY counters quietly.
Negative support ticket
Instead of promo: personal contact that takes the problem seriously.
Payment failed
A friendly dunning flow rescues the relationship, not just the invoice.
Messages ignored
GRVITY throttles frequency instead of pushing harder.
The graduated response
Always the cheapest effective step first.
01
Help quietly
Often a helpful hint or reminder is enough — with no discount at all.
02
Nudge gently
If that doesn't work, a small targeted nudge follows over the preferred channel.
03
Offer a real incentive
Only when needed comes a concrete incentive — matched to the person's value.
04
Hand to a human
For high value or real frustration, GRVITY escalates to your team instead of automating blindly.
Old world → New world
The old way — and the way with GRVITY.
Old worldYou learn about churn once the cancellation is here.
New worldYou spot the risk weeks earlier from behavior.
Old worldA discount to everyone the moment numbers dip.
New worldThe cheapest effective step, targeted per person.
Old worldA score tells you who's leaving.
New worldA system acts before they go.
In daily use
When it kicks in — concretely.
When
Login frequency halves
↓ GRVITY
GRVITY proactively offers help before frustration sets in.
When
A loyal customer doesn't buy for 60 days
↓ GRVITY
a personal reminder arrives instead of a blanket discount.
When
A card payment fails
↓ GRVITY
a dunning flow runs that keeps the relationship.
What you're wondering now
Does this just mean more discounts?
The opposite. GRVITY starts with the cheapest effective step and only gives discounts when nothing cheaper works — and only to those who actually need them.
And more message spam?
No. Frequency caps and fatigue scoring make GRVITY stay quiet when in doubt, rather than annoy.
What if the risk signal is wrong?
Then the first step is deliberately cheap and harmless. Expensive or sensitive measures run through a review.
Do I need a data team for this?
No. The signals come from your existing systems — GRVITY builds on them, you don't model anything new.
Built from these blocks working together
Prevent churn before it happens.
In a short demo we show risk signals and countermeasures on your own data.