Flows

Proven flows that run reliably.

Flows are the fixed base of your retention: clear, predictable and fully controlled — and extendable with AI content per step, when you want.

The trigger puts the customer into a segment; a predefined campaign fires and is sent on its channel.

How a flow runs
01

Trigger

An event, a list/segment entry or a date starts the flow.

02

Sort in

The customer lands in the matching segment.

03

Run the campaign

If a predefined campaign matches, it's sent on its channel — email or push.

The building blocks

Everything a reliable flow needs.

You build the flow on a visual canvas — or let the AI generator propose one.

Triggers

Event, list/segment entry or date property.

Branches

Conditions and if/else per context.

Waits

Timing steps for exactly the right moment.

Re-entry policy

Once, after N days or always.

Trust levels

Suggest first, then automate.

Canary rollout

Roll out gradually to test cohorts.

Old world → New world

The old way — and the way with GRVITY.

Old worldTriggers, segments and campaigns live in separate tools.
New worldTrigger, segment and campaign interlock in one flow.
Old worldYou build and watch every step manually.
New worldThe flow runs continuously — you see every run.
Old worldContent is the same for everyone, rigid.
New worldOptional per step: AI content per customer, within a fixed frame.
In daily use

When it kicks in — concretely.

When
A new customer signs up.
↓ GRVITY
The trigger sorts them into the onboarding segment; the welcome campaign is sent on its channel.
When
Someone goes 60 days inactive.
↓ GRVITY
Entering the win-back segment fires the matching campaign — without you starting it.
When
Points are about to expire.
↓ GRVITY
A date trigger starts the reminder campaign at the right moment.
Fixed meets flexible

Fixed — and still personalizable per step.

A flow sets the structure. Within it, you can let the AI write individual send steps per customer — hybrid, without losing control.

  • Fixed structure, AI content per step on demand.
  • Visual canvas plus AI generator.
  • Controllable per step and cohort.
  • Every run stays traceable.

Keep what works — and extend it when you're ready."

Goes well with

Put your proven flows into operation.

In a short demo we build a flow on your setup — and run a customer through it.