Lifecycle & moments
The right message for the right phase.
New, active, fading, loyal — every phase needs a different message. GRVITY recognizes the phase from behavior and steers transitions automatically.
Each phase its message — transitions run automatically.
Why the phase matters
25–95%
more profit from just a 5% increase in retention
Bain & Company
5–15%
more revenue through personalization
McKinsey
5×
cheaper to keep a customer than to win a new one
Industry benchmark
The need
One message for everyone never fits. But sorting customers into phases by hand is impossible.
How GRVITY solves it
01
Derive the phase
GRVITY recognizes from signals which phase someone is in.
02
Fitting journey
Each phase has its own message and its own goal.
03
Automatic transitions
When someone changes phase, the messaging changes too.
Phase by phase
Each phase gets its message.
New
The onboarding phase, focused on first value.
Active & happy
Fitting cross- and up-sell.
Activity fades
The pre-win-back phase kicks in early.
Won back
Transition back into the active phase.
What you get
The right message per phase
Automatic transitions without manual work
No manual list sorting
One continuous customer journey
Old world → New world
The old way — and the way with GRVITY.
Old worldOne newsletter for the whole list.
New worldOne message per phase.
Old worldRigid lists that quickly go stale.
New worldLiving phases that update themselves.
Old worldManual sorting into segments.
New worldPhases form automatically from signals.
In daily use
When it kicks in — concretely.
When
Someone is new
↓ GRVITY
the onboarding phase runs.
When
Someone is active and happy
↓ GRVITY
fitting cross-sell arrives.
When
Activity fades
↓ GRVITY
the pre-win-back phase starts.
What you're wondering
Isn't that just another word for segments?
Phases are living segments: they update from behavior and steer transitions automatically — you no longer sort lists by hand.
Do we have to define the phases ourselves?
You set the frame; GRVITY derives the phase from signals. You can refine anytime.
Built from these blocks working together
More solutions
Accompany everyone through the whole journey.
We show you a lifecycle logic on your data.