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Solutions/E-commerce & DTC
E-commerce & DTC

The first order costs you money. The second one makes it.

Paid gets more expensive every month, and the first sale is often barely profitable. Your profit lives in the repeat order — that's exactly where GRVITY works: in real time, on real shop behavior, straight over your channels.

See a demo →All solutions

Without GRVITY one order, then silence. With GRVITY a reliable rhythm of repeat orders.

The numbers behind it
~70%
of carts are abandoned — pure money left on the table
Baymard Institute
5×
more expensive to acquire than to retain a customer
Industry benchmark
25–95%
more profit from just a 5% increase in retention
Bain & Company
The DTC math

Why retention is your biggest lever.

1st
The first order often just covers acquisition cost — break-even, barely any profit.
2nd+
Every repeat order carries almost full margin. This is where your real profit is.
LTV ↑
More repeat orders and a shorter time to second order raise lifetime value.
Plays that land immediately

Concrete journeys — not generic newsletters.

Cart abandon

Reminder at the right time — with or without an incentive, depending on the person.

Browse abandon

Viewed, didn't buy? A fitting nudge for the product they looked at.

Post-purchase

After the buy: explain usage, build trust, prompt a review.

Replenishment

Let consumables reorder in time — at the right interval.

VIP status

Spot heavy buyers and reward them with status or points.

Win-back

Bring drifting regulars back, on purpose, before they're gone.

Sits on your stack

GRVITY doesn't replace your stack — it makes it smarter.

GRVITY reads your shop events in real time and decides per person what happens. Sending goes over your existing channels — either directly or by GRVITY driving your ESP.

All integrations →Run it in the ROI calculator →
  • Right on Shopify, WooCommerce, Magento & co.
  • Real-time instead of a nightly export
  • Drives your ESP (e.g. Klaviyo) — or sends directly
  • Points & status central in the wallet
Two honest questions
I already have Klaviyo — why GRVITY?
GRVITY isn't another email tool but the decision layer above it. It decides per person what happens, when and over which channel — and can drive Klaviyo or send directly. Instead of rigid flows you get decisions in context.
Is it worth it at my size?
Even a few points more repeat rate move a lot at DTC margins. Run it with your own numbers in the ROI calculator — the order of magnitude surprises most.
Old world → New world

The old way — and the way with GRVITY.

Old worldBatch newsletters to the whole list.
New worldReal-time reaction to real shop behavior.
Old worldAn anonymous email list without context.
New worldOne profile per customer, with full history.
Old worldA discount war to force repeat purchases.
New worldThe cheapest effective nudge per person.
In daily use

When it kicks in — concretely.

When
A cart is abandoned
↓ GRVITY
the reminder arrives at the right time — discount only if needed.
When
A consumable is about to run out
↓ GRVITY
GRVITY reminds at exactly the right interval.
When
Someone buys for the third time
↓ GRVITY
they become a VIP with status and points.
Built from these blocks working together
Triggers & Events →Segments →Messaging & Channels →Wallet & Loyalty →
Subscription →Loyalty & points →Onboarding & welcome →

Turn first-time buyers into regulars.

In a short demo we show GRVITY live on your shop setup.

See a demo →Talk to us