App & marketplace
Attention is scarce — use the right moment.
In apps and marketplaces, habit decides. GRVITY reaches users at the right moment with push and in-app — relevant, not annoying.
Instead of mass push: the one message at the right moment.
Why the moment matters
25–95%
more profit from just a 5% increase in retention
Bain & Company
5×
cheaper to keep a customer than to win a new one
Industry benchmark
10–30%
higher marketing ROI through personalization
McKinsey
The need
Mass pushes annoy and drive uninstalls. But without a nudge, users quietly drift away.
How GRVITY solves it
01
Read events live
In-app and backend events arrive in real time.
02
Reach in the moment
Push or in-app exactly when it's relevant.
03
Without annoying
Frequency caps and rules prevent overload.
Moments GRVITY uses
Relevant, not annoying.
Installed, inactive
An activation push at the right time.
Feature unused
A contextual in-app hint.
Long offline
Reactivation over the preferred channel.
Frequency in the red
GRVITY throttles automatically instead of annoying.
What you get
More active users
Targeted pushes instead of mass sends
Fewer uninstalls
Clean frequency capping
Old world → New world
The old way — and the way with GRVITY.
Old worldMass push to everyone at once.
New worldRelevant moment per person.
Old worldSame frequency for everyone.
New worldFrequency steered per person.
Old worldPush only as a channel.
New worldPush, in-app and email combined.
In daily use
When it kicks in — concretely.
When
An app is installed but inactive
↓ GRVITY
an activation push arrives.
When
A feature stays unused
↓ GRVITY
a hint points to it.
When
Someone has been offline a long time
↓ GRVITY
a reactivation starts.
What you're wondering
Won't we just push more with this?
The opposite. Frequency caps and timing mean fewer but more relevant pushes — that lowers uninstalls instead of raising them.
We already track in-app events — why GRVITY?
Tracking tells you what happened. GRVITY then decides in real time what to do — and runs it over push, in-app and email.
Built from these blocks working together
More solutions
Keep users active — without annoying them.
We show you GRVITY on your app setup.