Onboarding & welcome
The first days decide everything.
A first purchase only becomes loyalty if the start works. GRVITY guides new customers to first success — automatically and personally.
A guided climb: from the first signal to first value.
Why the start matters
5×
cheaper to keep a customer than to win a new one
Industry benchmark
60–70%
chance of selling to an existing customer (new: 5–20%)
Marketing Metrics
25–95%
more profit from just a 5% increase in retention
Bain & Company
The need
New customers drop off early when first value never lands. A single welcome email isn't enough — you need a guided start.
How GRVITY solves it
01
First signal
Purchase or signup starts the welcome journey in real time.
02
Guide to activation
Multi-step to first value — with content that fits behavior.
03
Measure & adapt
Activation is measured; the journey adapts to whoever stalls.
How GRVITY leads to first value
Every start gets the right next step.
First purchase, no product usage
A step-by-step guide to first success.
Signup without a purchase
A fitting incentive to make the first buy.
App installed, not opened
A friendly activation push.
First success reached
Handover to the next lifecycle phase.
What you get
Fast first value for new customers
Less early churn
A guided start instead of a single email
Across email, push and in-app
Old world → New world
The old way — and the way with GRVITY.
Old worldOne generic welcome email for everyone.
New worldGuided activation across several steps.
Old worldA one-off greeting, then silence.
New worldA multi-step journey to first value.
Old worldSame for everyone, whatever happens.
New worldContent adapts to behavior.
In daily use
When it kicks in — concretely.
When
A first purchase happens
↓ GRVITY
GRVITY explains usage step by step.
When
Someone signs up but doesn't buy
↓ GRVITY
a fitting incentive arrives.
When
The app is installed but unopened
↓ GRVITY
a friendly push reminds them.
What you're wondering
Isn't a good welcome email enough?
One email reaches everyone the same — but activation is individual. Whoever stalls needs a different step than whoever's already going. GRVITY adapts the journey per person.
How do I measure success?
By activation: does the person reach real first value? GRVITY measures exactly that and adjusts the journey accordingly.
Built from these blocks working together
More solutions
Turn the first purchase into the start of a relationship.
We show you an onboarding journey on your data.