Subscription
Every renewal is the real revenue.
Subscriptions live on renewal — and most cancellations are avoidable. GRVITY counters early and makes value visible before the decision is made.
Make renewal more likely — and rescue failed payments.
Why every renewal matters
20–40%
of churn is involuntary — from failed payments
Recurly
25–95%
more profit from just a 5% increase in retention
Bain & Company
5×
cheaper to keep a customer than to win a new one
Industry benchmark
The need
Cancellations seem to come out of nowhere, and failed payments quietly cost revenue.
How GRVITY solves it
01
Read subscription signals
Usage, payment and renewal are watched continuously.
02
Counter early
If usage drops, GRVITY helps in time.
03
Show value
Before renewal it becomes visible what the subscription delivers.
Where GRVITY secures the renewal
Act early instead of waiting for the cancellation.
Renewal approaching
The value of the last period is made visible.
Payment failed
A context-aware dunning flow instead of a hard reminder.
Usage drops
Early help instead of a cancellation email.
Upgrade-ready detected
A fitting upgrade at the right time.
What you get
Higher renewal rate
Fewer involuntary churns via dunning
Value visible before the decision
Upgrades at the right time
Old world → New world
The old way — and the way with GRVITY.
Old worldReact only at the cancellation email.
New worldCounter early as soon as usage drops.
Old worldA failed payment goes unnoticed.
New worldA clean dunning flow rescues revenue.
Old worldThe same renewal for everyone.
New worldFitting outreach per usage.
In daily use
When it kicks in — concretely.
When
Renewal is coming up
↓ GRVITY
GRVITY shows the value so far.
When
A payment fails
↓ GRVITY
a friendly dunning flow starts.
When
Usage drops
↓ GRVITY
help arrives in time instead of promo.
What you're wondering
We already have dunning — what's different?
GRVITY doesn't treat failed payments in isolation but in the context of the whole relationship: timing, channel and tone fit the person — that rescues more renewals.
How do you prevent frustration right before renewal?
By making value visible beforehand: GRVITY reminds of the benefit and steps in early when usage drops — not just with the cancellation email.
Built from these blocks working together
More solutions
Make every renewal more likely.
We show you GRVITY on your subscription setup.