Win-back & reactivation
Inactive doesn't mean lost.
Most sleeping customers won't come back on their own. GRVITY spots the right moment and the right incentive — before they're gone for good.
Those who drift away get won back, on purpose.
Why winning back pays
60–70%
chance of selling to an existing customer (new: 5–20%)
Marketing Metrics
5×
cheaper to keep a customer than to win a new one
Industry benchmark
25–95%
more profit from just a 5% increase in retention
Bain & Company
The need
Customers go quietly inactive and you notice too late. A discount to everyone is expensive and impersonal.
How GRVITY solves it
01
Detect inactivity
GRVITY sees when someone drifts off — not just after a fixed date.
02
Pick the right incentive
Not a blanket discount but the incentive that fits this person.
03
Bring them back
Over the preferred channel, multi-step, with a clear stop.
How GRVITY wins them back
The fitting nudge instead of a blanket.
Rhythm breaks off
An early, quiet reminder — no discount yet.
Subscription lapsed
A targeted re-subscription offer.
Points expire soon
A reminder to use the value they've built.
No response
Escalate the incentive — with a clear stop once they're back.
What you get
Sleeping customers won back
The right incentive instead of an expensive blanket
Timing based on real behavior
Clean frequency capping
Old world → New world
The old way — and the way with GRVITY.
Old worldDiscount to everyone the moment numbers dip.
New worldTargeted incentive only for the right people.
Old worldReactivation on a fixed date.
New worldExactly when real inactivity begins.
Old worldOne email — and then nothing.
New worldMulti-step, with a stop once someone is back.
In daily use
When it kicks in — concretely.
When
60 days with no purchase
↓ GRVITY
a fitting reactivation starts.
When
A subscription has lapsed
↓ GRVITY
a targeted re-subscription offer arrives.
When
Points expire soon
↓ GRVITY
GRVITY reminds in time.
What you're wondering
Isn't reactivation just discounting?
No. GRVITY picks the cheapest effective incentive — often a reminder or a hint is enough. Discount only when needed, and only for those who need it.
When is someone 'inactive'?
Not after a rigid cut-off date, but when behavior deviates from this person's usual rhythm — individual, not blanket.
Built from these blocks working together
More solutions
Win back those who are almost gone.
We show you a win-back journey on your data.